- What is or who is AdRoll for?
- Who owns AdRoll, are they publically traded?
- What type of advertising does AdRoll do? Do they do anything besides display retargeting?
- What is display retargeting?
- How much does AdRoll cost?
- How does AdRoll compare to Google display?
What is or who is AdRoll for?
AdRoll is a retargeting platform that helps businesses reach their target audiences with personalized display ads across the web and on social media. The platform uses data from a business’s website to identify potential customers and then serves them relevant ads on other websites and apps they are likely to use. AdRoll is suitable for companies of all sizes and industries and offers a wide range of features to help businesses achieve their advertising goals. In addition to retargeting, Adroll also provides tools for creating dynamic ads, managing ad campaigns, and measuring results.
Who owns AdRoll, are they publically traded?
AdRoll is a privately held company that was founded in 2007. Since its inception, AdRoll has helped thousands of businesses grow by accessing powerful marketing tools. In addition to being a leading advertising technology provider, AdRoll is one of the world’s largest retargeting platforms. Although the company is not publicly traded, it has received funding from several well-known investors, including Accel Partners and Sequoia Capital.
What type of advertising does AdRoll do? Do they do anything besides display retargeting?
AdRoll Display retargeting is a type of advertising where businesses target ads toward users who have already engaged with their brand in some way and is the primary type of advertising that AdRoll does. For example, this could be through visiting the website, abandoning a shopping cart, or engaging with a brand on social media. Because these individuals have already shown an interest in the product or service, they are more likely to convert into paying customers when they see targeted ads from the business.
AdRoll offers other services besides display retargeting to help businesses succeed online. These include email retargeting, social retargeting, and video retargeting. Email retargeting allows businesses to stay top of mind with customers by serving personalized ads in their inboxes. Social retargeting will enable companies to show relevant ads to users on social media platforms like Facebook, Instagram, and Twitter. Finally, video retargeting helps businesses engage users with their videos with appropriate follow-ups.
What is display retargeting?
Display retargeting is a form of online advertising that allows businesses to keep track of users who have visited their website and then serve targeted ads as they browse the web. This type of advertising can be highly effective, as it allows businesses to reach out to potential customers who have already shown an interest in their product or service. Additionally, display retargeting can be customized to target specific demographics, interests, and online behavior. As a result, businesses that use display retargeting can potentially reach a wide range of potential customers with highly targeted ads.
How much does AdRoll cost?
AdRoll is a self-service platform that offers a variety of pricing options to suit your advertising needs. Their basic free plan allows you to set up retargeting campaigns and some of their newer email features. AdRoll makes money when you place advertisements as they collect a % of your spending before passing it on to publishers.
For businesses that are looking for more comprehensive campaigns, they also offer a custom pricing plan that includes dedicated account management.
How does AdRoll compare to Google display?
AdRoll is a self-service platform that helps businesses retarget their website, and visitors, on over 600 different ad networks, including Google Display. Google Display is the largest of such networks, and when you are using Google display, you are also using a network of publishers that extends beyond just Google. AdRoll’s main selling feature is its user-friendliness and recently increased integration with other marketing activities like email marketing.