Skip to content

Money & business

Money and business

AdRoll logo

Adroll: What is it and how much does Adroll cost?

AdRoll is a retargeting platform that helps businesses reach their target audiences with personalized ads across the web and on social media. The platform uses data from a business’s website to identify potential customers and then serves them relevant ads on other websites and apps that they are likely to use. AdRoll is suitable for businesses of all sizes and industries, and it offers a wide range of features to help businesses achieve their advertising goals. In addition to retargeting, Adroll also offers tools for creating dynamic ads, managing ad campaigns, and measuring results.

Better.com home page

2022 US tech layoff rundown: 130,000+ employees

After a decade of rapid growth, the tech industry is facing a major slowdown. A recent report from Gartner predicts that worldwide IT spending will decline by 7.6 percent in 2020, and another 5.5 percent in 2021. The pandemic has been a major factor in the slowdown, as businesses have cut back on spending and many consumers have shifted to cheaper alternatives. But the slowdown was already underway before the pandemic hit, and it is likely that layoffs will continue even after the economy rebounds. In fact, Gartner estimates that global IT employment will decline by 2 percent in 2022, with the largest job losses occurring in North America and Western Europe.

Contextual advertising

Taboola: What is Taboola?

Taboola is a content discovery platform that helps people find interesting articles, videos, and other content from around the web. The platform is used by major publishers and brands, including BuzzFeed, The Guardian, and Business Insider. Taboola was founded in 2007 by Adam Singolda, who is now the company’s CEO. The company has offices in New York City, London, Stockholm, Tel Aviv, and Tokyo. Taboola has raised over $160 million in funding from Comcast Ventures and WPP. In 2018, the company generated $200 million in revenue.

Inflation trend

Stagflation: It’s back, what is it

Bloomberg’s coverage this week includes the launch of an ETF designed to beat stagflation and the ECB and the Fed insisting that stagflation is not the base case in the future. However, weekend coverage is putting the question of stagflation to economics experts like Ray Dalio, with responses that assume stagflation is the base case and includes a base inflation rate above 4% for the foreseeable future.

Stock bounce

Dead cat bounce: what is it & how to spot a dead cat bounce

A dead cat bounce, also known as a “cat bounce,” is a brief recovery in the price of a stock or other security following a sharp decline. This type of recovery is typically short-lived, and is often followed by an even larger drop in price. The name of this phenomenon comes from a common belief that even dead cats will bounce once they land on the ground after falling – though this idea has been shown to be false in numerous scientific experiments. Overall, the term “dead cat bounce” is used to describe any transient uptick in the price of an asset following a steep decline.

Trend chart

Buying the dip: Does buying the dip work – should you buy the dip?

For many investors, the phrase “buy the dip” is more than just a motto – it’s a way of life. Put simply, buying the dip refers to the practice of buying assets when they are experiencing a short-term drop in price. The logic behind this strategy is that prices will eventually rebound, at which point the investor can sell the asset for a profit.