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Money & business

Money and business

Contextual advertising

Taboola: What is Taboola?

Taboola is a content discovery platform that helps people find interesting articles, videos, and other content from around the web. The platform is used by major publishers and brands, including BuzzFeed, The Guardian, and Business Insider. Taboola was founded in 2007 by Adam Singolda, who is now the company’s CEO. The company has offices in New York City, London, Stockholm, Tel Aviv, and Tokyo. Taboola has raised over $160 million in funding from Comcast Ventures and WPP. In 2018, the company generated $200 million in revenue.

Stock bounce

Dead cat bounce: what is it & how to spot a dead cat bounce

A dead cat bounce, also known as a “cat bounce,” is a brief recovery in the price of a stock or other security following a sharp decline. This type of recovery is typically short-lived, and is often followed by an even larger drop in price. The name of this phenomenon comes from a common belief that even dead cats will bounce once they land on the ground after falling – though this idea has been shown to be false in numerous scientific experiments. Overall, the term “dead cat bounce” is used to describe any transient uptick in the price of an asset following a steep decline.

Trend chart

Buying the dip: Does buying the dip work – should you buy the dip?

For many investors, the phrase “buy the dip” is more than just a motto – it’s a way of life. Put simply, buying the dip refers to the practice of buying assets when they are experiencing a short-term drop in price. The logic behind this strategy is that prices will eventually rebound, at which point the investor can sell the asset for a profit.

Fiverr Home Page

What’s Fiverr for & how do you sell services on Fiverr?

Fiverr is one of the most popular service marketplaces in the world. The moniker comes from the fact that you can get a job done for as little as $5. Thousands of freelancers from all over the globe utilize the site to provide a wide range of services to worldwide consumers; including hilarious intro films, artwork, business cards, logos, user testing, and voice-overs.

How does display retargeting work

What is ad retargeting & how does it work?

Ad retargeting generally refers to the type of ad shown after you visit a particular page or engage with a brand. Ad retargeting commonly leverages display ads to remind prospects or customers of a specific sale or action they might take.

Retargeting is used to close prospects or convert qualified leads and is considered one of the most profitable digital marketing channels. Retargeting ads can occur across channels but commonly happen in display ads, social, and search.