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What is the difference between reviews on Google with schema or a Google business profile? How do I get reviews in Google?

  1. Schema reviews
  2. Google business or places reviews

Schema reviews versus local (Google business listings)

Google displays ratings in their search engine results pages in 2 main ways; the first is most familiar and it is when Google displays a product’s rating on a given website.

How to get schema.org reviews to display in Google (or elsewhere)

For example, an Amazon product page showing up in Google may have its rating displayed as well based on Amazon.com’s Schema.org markup.

Schema.org reviews can be set up on any website by following product or service review implementation. See examples from schema.org and Google.

Get listed in Google places and manage reviews

The second type of review Google will show is for nearby businesses a searcher may be interested in:

These reviews are managed by Google on Google places. You can read more about Google local reviews here from Google themselves. Get your business reviewed on Google by setting up a places account and following the information from Google here.