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Taboola: What is Taboola, how does Taboola work, and how much it costs

Last update 12-14-2022

Taboola
Taboola’s home page

What is Taboola?

Taboola is a marketing platform that helps people find interesting articles, videos, and other content from around the web, primarily with display advertising. Major publishers and brands, including BuzzFeed, Yahoo, The Guardian, and Business Insider use the platform. Taboola was founded in 2007 by Adam Singolda, now the company’s CEO. The company has offices in New York City, London, Stockholm, Tel Aviv, and Tokyo.

Taboola has raised over $160 million in funding from Comcast Ventures and WPP. In 2018, the company generated $200 million in revenue. Taboola is one of the internet’s most popular content discovery platforms, with over 1 billion monthly active users. The company’s mission is to help people discover the most exciting content from around the web.

In November 2022 Taboola closed on a deal with Yahoo to provide the ad serving platform for their users. Yahoo also announced a minority 25% stake in Taboola with this deal, which suggests it will be a long-term arrangement. This update makes Taboola more competitive with bigger display platforms like Meta, LinkedIn, and Google.

Here is a marketing explainer video from Taboola about their services:

How does Taboola work?

Taboola is an online advertising platform that allows brands to reach new audiences by sharing content. The company works with a network of publishers to place brand-sponsored content on their websites. Users are redirected to the advertiser’s website when they click on the content. Taboola also offers other marketing services, including video advertising and native advertising. The company was founded in 2007 and is headquartered in New York City. Taboola has over $1 billion in annual revenue and is one of the largest online advertising platforms in the world.

What is Taboola used for in advertising? Is it effective? Does Taboola convert?

Taboola is an online advertising platform that shows users content recommendations through personalized display ads. While it has become incredibly popular with digital marketing companies who use it to increase website clicks, its overall effectiveness and conversion rate depend largely on the advertised product or service. For consumer goods like clothing or accessories, Taboola achieves better visible rates and user engagement than more technical services, such as cloud software.

However, for products that require a high degree of consideration from consumers, Taboola might not be as effective due to its focus on quick access to websites. Ultimately, Taboola effectively doubles as a source of brand awareness and direct advertising depending on the type of product advertised, making it one of the most versatile platforms today.

How do you run ads on Taboola?

Taboola is a self-serve platform, meaning you can sign up and start running ads without needing a sales representative. To get started, create an account and set up your campaign. Then, choose the type of ad you want to run and select your budget. Taboola will then serve your ad to its network of publishers, including some of the most important news and entertainment websites globally. In addition, you can track the performance of your campaign in real time and adjust your settings at any time. If you’re looking for a way to reach a large audience with your message, Taboola is an excellent option.

How much does Taboola cost?

The service starts at $10 per month for up to 10,000 impressions, and you can choose to pay per impression or click. Taboola also offers several features that make it easy to customize your campaigns and target your audience. For example, you can use the platform to create custom landing pages, target specific devices, and track your results with detailed analytics.

Who are Taboola’s competitors?

Taboola is a leading provider of online advertising services. Its main competitors are Outbrain, Google Display, and Buzzfeed. Outbrain is a similar company that offers content recommendations and display advertising. Buzzfeed is a social media and news site that also provides content recommendations. These are all large, well-funded companies with a significant presence in the online advertising market.

How does Outbrain compare to Taboola?

Outbrain and Taboola are two of the most popular content discovery platforms. Both services allow publishers to place their content on other websites where a wider audience can see it. However, there are some critical differences between the two services. Outbrain focuses on working with fewer publishers, only working with high-quality publishers, and placing their content on websites that are relevant to the topic.

In contrast, Taboola takes a more laissez-faire approach, working with any publisher willing to pay for placement. This can result in lower-quality content being placed on less relevant websites. In terms of traffic, Outbrain typically generates more clicks than Taboola. However, Taboola’s traffic is generally more engaged, resulting in a higher click-through rate. Ultimately, both services have their pros and cons, and it’s up to the publisher to decide the best fit for their needs.