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Display advertising is an online marketing that involves promoting a product or service through banner ads, videos, and other forms of visual content. Unlike text-based ads, which provide a brief description of a product or service, display ads often include rich media components such as images, video, and animation. When used effectively, they can be a potent marketing tool.
AdRoll is a retargeting platform that helps businesses reach their target audiences with personalized ads across the web and on social media. The platform uses data from a business’s website to identify potential customers and then serves them relevant ads on other websites and apps that they are likely to use. AdRoll is suitable for businesses of all sizes and industries, and it offers a wide range of features to help businesses achieve their advertising goals. In addition to retargeting, Adroll also offers tools for creating dynamic ads, managing ad campaigns, and measuring results.
Taboola is a content discovery platform that helps people find interesting articles, videos, and other content from around the web. The platform is used by major publishers and brands, including BuzzFeed, The Guardian, and Business Insider. Taboola was founded in 2007 by Adam Singolda, who is now the company’s CEO. The company has offices in New York City, London, Stockholm, Tel Aviv, and Tokyo. Taboola has raised over $160 million in funding from Comcast Ventures and WPP. In 2018, the company generated $200 million in revenue.
Ad retargeting generally refers to the type of ad shown after you visit a particular page or engage with a brand. Ad retargeting commonly leverages display ads to remind prospects or customers of a specific sale or action they might take.
Retargeting is used to close prospects or convert qualified leads and is considered one of the most profitable digital marketing channels. Retargeting ads can occur across channels but commonly happen in display ads, social, and search.