5-10-2023 – Google’s annual developer conference Google I/O kicked off with the 10 AM keynote. Google I/O is the highly anticipated annual developer conference hosted… Read »Google I/O: Google is all in on generative AI
Amazon’s total advertising and sales expenses were up over 22% YoY 22’ to ’23; this follows on several quarters of cost-cutting. One, this may be… Read »Google is strangling off Amazon’s free traffic; Amazon is paying up
by Craig Silverman and Ruth Talbot In late 2021, the right-wing site Conservative Beaver published a story falsely claiming the FBI had arrested Pfizer’s CEO… Read »Porn, piracy, fraud: What lurks inside Google’s black box ad empire
A Trump video targeting Florida’s growing Venezuelan American population falsely claimed that Venezuela’s socialist regime wanted Biden to win. But President Nicolás Maduro has said that he opposed both candidates. In Florida, where President Donald Trump gained crucial support among Latino voters, his campaign ran a YouTube ad in Spanish making the explosive — and false — claim that Venezuela’s ruling clique was backing Democratic nominee Joe Biden.
AdRoll is a retargeting platform that helps businesses reach their target audiences with personalized ads across the web and on social media. The platform uses data from a business’s website to identify potential customers and then serves them relevant ads on other websites and apps that they are likely to use. AdRoll is suitable for businesses of all sizes and industries, and it offers a wide range of features to help businesses achieve their advertising goals. In addition to retargeting, Adroll also offers tools for creating dynamic ads, managing ad campaigns, and measuring results.
results, troubleshoot issues, and submit your sitemap. With Search Console, you can see how Google crawls and indexes your site, check for issues that could be affecting your ranking, and get insights on how to improve your website’s visibility in search results.
Ad retargeting generally refers to the type of ad shown after you visit a particular page or engage with a brand. Ad retargeting commonly leverages display ads to remind prospects or customers of a specific sale or action they might take.
Retargeting is used to close prospects or convert qualified leads and is considered one of the most profitable digital marketing channels. Retargeting ads can occur across channels but commonly happen in display ads, social, and search.
