What is ad retargeting & how does it work?
Ad retargeting generally refers to the type of ad shown after you visit a particular page or engage with a brand. Ad retargeting commonly leverages display ads to remind prospects or customers of a specific sale or action they might take.
Retargeting is used to close prospects or convert qualified leads and is considered one of the most profitable digital marketing channels. Retargeting ads can occur across channels but commonly happen in display ads, social, and search.